VIA MONTENAPOLEONE

It has climbed the ranks of global luxury and is on the podium of the most exclusive and desirable metropolitan areas internationally. Its allure is unique: unlike its competitors, from the monumental Champs Elysées in Paris to Tokyo's congested Ginza and New York's Fifth Avenue, Montenapoleone has a collected, more intimate beauty. This enveloping dimension of it enhances its offerings and implies its exclusivity. The succession of storefronts in its 400-meter length (vainly translated into 580 women's steps) finds the right rhythm and ideal space to better express a certain fascination. More than a metropolitan shopping street, it is a sort of Renaissance suburb that rewards the highest expression of international creativity. It is a street that marries several transformations while firmly maintaining its Milanese identity. Today, for example, the great jewelers are back, as they were in the beginning. There are currently as many as twenty-one. An expression of global luxury, it lines up all the most prestigious international brands. And many of them we have brought in.